Toonz Media Group, India’s top animation studio, has unveiled MyToonz, a complimentary streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the connected television market, with intentions to grow globally over the next few years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Leveraging Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a curated selection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A New Era for Free Streaming Television
The introduction of MyToonz marks a notable change in how content creators are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns keep declining, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for reaching families and children. Toonz’s choice to shift towards this model reflects wider sector acknowledgement that FAST platforms offer a sustainable pathway for monetising content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, speaking on behalf of Toonz Media Group, stressed that the channel serves as the company’s strategic response to evolving viewing habits and the streaming technology transformation. The partnership with Amagi, a video delivery platform trusted by broadcasters and operators in numerous markets, underscores Toonz’s dedication to developing systems equipped to handle extensive content delivery. For LG India, the launch of MyToonz enhances its existing free-to-air channel portfolio, reinforcing the manufacturer’s standing as a supplier of quality programmes free of subscription fees. This partnership underscores how traditional content producers and hardware manufacturers are joining forces to reach viewers in the FAST ecosystem.
- MyToonz leverages 25 years of experience in animation production
- Service spans globally created properties and Indian programming
- Toonz generates in excess of 10,000 minutes of material annually in Thiruvananthapuram
- FAST model removes subscription requirements whilst facilitating ad-supported monetisation
Established over 30 Years of Animated Content Leadership
MyToonz’s introduction is backed by Toonz Media Group’s strong reputation in animation development, extending across a quarter-century of creative development at its Kerala facility in Kerala. The studio’s extensive output—more than 10,000 minutes of bespoke programming per year—marks it as one of India’s most significant animation powerhouses. This robust infrastructure and creative pedigree provide MyToonz with a substantial competitive advantage, securing the channel opens with a handpicked portfolio of programming rather than settling for limited or standard programming options.
The scope of Toonz’s content collection allows MyToonz to cater to broad audience preferences and different ages within the kids’ entertainment segment. Rather than introducing limited programming, the channel draws on extensive established intellectual property and production expertise. This base enables Toonz to populate MyToonz with quality content across multiple genres from launch, whilst at the same time creating new material to maintain engagement and engaging for viewers. The organisation’s track record to oversee extensive production activities strengthens its capacity to support the FAST channel for the foreseeable future.
A Varied Content Collection
MyToonz’s broadcast selection showcases Toonz’s two-pronged approach on both worldwide produced properties and distinctly Indian storytelling traditions. The channel presents titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animation-based interpretations of traditional Indian narratives combined with modern children’s programming. This well-rounded selection resonates with families looking for culturally resonant content whilst sustaining exposure to globally recognised intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Strategic Partnerships Driving Global Ambitions
Toonz Media Group’s growth approach is built around key collaborations with proven tech and delivery networks. The working relationship with Amagi, a major technology supplier for FAST channels, delivers the foundational technology necessary to scale MyToonz across multiple markets and devices. Amagi’s platform is already deployed by broadcasters and streaming operators in many regions worldwide, offering demonstrated experience in overseeing extensive streaming infrastructure. This partnership enables Toonz to prioritise content development whilst leveraging proven systems designed specifically for ongoing ad-supported streaming ventures. The arrangement demonstrates how production companies can speed up worldwide expansion by aligning with specialised technology partners instead of developing custom platforms.
The collaboration with LG Electronics represents another essential pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz achieves straightforward access to millions of households without requiring consumers to add supplementary software or purchase separate services. This built-in distribution model substantially reduces obstacles to finding content and adoption. LG’s present collection of free channels provides an established ecosystem where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand credibility. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, comparable alliances with local smart TV producers and streaming platforms will become vital to replicating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Offering
Amagi’s technology platform establishes the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than building proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward content creation and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Revolutionising Kids’ Content Delivery
MyToonz marks a notable change in how animated programming connects with viewers across India and beyond. Rather than depending exclusively on traditional TV schedules or paid streaming services, Toonz is leveraging the free, ad-supported television format to democratise access to quality animated programming. This approach recognises the shifting consumption patterns of modern families, where adaptability, availability, and no-cost viewing have become paramount. By embedding MyToonz directly into LG smart TVs, the company eliminates friction points that commonly impede accessing programming, enabling kids and households to encounter engaging shows without navigating complex app ecosystems or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” underscores Toonz’s acknowledgement of essential market evolution. The FAST channel model permits the studio to generate revenue from its comprehensive library via ads whilst offering households premium entertainment at no cost. This dual-revenue approach contrasts sharply from standard paid services, where gaining and keeping subscribers drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an efficient distribution pathway that broadens audience exposure whilst maintaining long-term profitability. The launch reflects the company’s ambition to establish itself as a dominant force in children’s entertainment distribution rather than merely a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries efficiently
