21 Mar Best online digital marketing strategies for an online store
The internet has reached millions of people all over the world. With the rapid change in technology and its use by millennials, the marketing world has changed entirely. It means that if anyone wants to reach out to the maximum audience, clients, and customers, then you must have an online shop to attract your targeted audience.
You might be surprised to know that currently, about 4.8 million people are using the internet as you are reading this. Thus, if any business lacks digital marketing strategies to grow, it is missing out one of the biggest platforms.
With this statistical data, you might be able to understand the power and influence of the internet. As compared to the old days, you must have an online store no matter whichever part of the world you are in. If you have a small business, you must try to maintain its online presence. Like other countries, the UK faces a massive change in the purchasing trend due to the coronavirus pandemic. More than ever, most people are purchasing things by staying at home.
Whatever your product or services Re, your online presence will make the customers reach you easily. Moreover, serving in a specific city area is much less than serving online to the huge global community. In this way, small businesses can grow well rapidly.
Digital Marketing Strategies
In the online world, digital marketing is the most successful way to present your business, increase your revenue, interact with customers, and much more.
As the name itself indicates, digital marketing is online and internet-based marketing using digital tools. This method drives buyers to your business website and converts them to leads, which ultimately improves sales. Isn’t that amazing?
NOW: Like any other country, sellers in the UK are growing fast with the help of different platforms. Most businesses have started their online store with the use of good eCommerce platforms. Just like the USA and Canada-based eCommerce platforms Shopify and Ecwid, Castnow has turned out to be the best ecommerce platform.
Not only do these platforms increase sales for businesses, but they also help them develop a marketing strategy that suits their business model. Want to know the best part? We will be discussing these strategies right now to give you an idea of how you can make the best combination of marketing strategies for your business and grow rapidly.
Marketing strategies for online business
SEO Analysis is the most important and necessary element to strengthen the website. It helps the website to rank well in search engines and gain organic traffic.
Besides, you should optimize the website speed and design for a better user experience. Thus, a combination of keyword and SEO analysis will build a great business website.
Social Media Marketing
No doubt, small business owners have a low budget to invest in marketing. Social media marketing is a low-cost marketing strategy that attracts a huge audience, such as Pinterest, Facebook, Twitter, LinkedIn, Instagram, etc.
You can create a business profile or page on Facebook, Instagram, and other social media handles. With your smart strategy, you can easily convert visitors into buyers. You can also divert the traffic towards your website and gain revenue. Additionally, you can put up ads on social media to promote your business even with less cost. It is the most feasible and easy way to grow the business.
CastNow offers social media integration that will easily connect your online store and helps you gain customers as soon as possible.
Anything that appeals to the eyes captures your attention! Now, this is 100% true when it comes to attracting customers. One should invest some money in designing and overviewing the website or online shop because the website’s first impression and responsiveness make the customer stay and make purchases. Users dislike dull and slow sites, and they immediately leave the site, which also increases the bounce rate.
With UK’s best eCommerce platform, CastNow, you do not need to worry about designs. CastNow offers user-friendly sites, good hosting, and multiple theme options so that you can pick the one that you love the most for your online site. Because CastNow understands how important your store designs are for you.
Build a Blog
In case you might be asking yourself: Is building a blog important? Well, the answer to that is, YES! Content is king. If you want to retain customers, you need to provide them with useful content. Here’s a recent survey showing how important content and blog are for your website.
This data source is FitSmallBusiness.com. Viewing these statistics, you might realize the influence of a blog. Therefore, you must have a blog space in your store. You must share helpful content and information that your customers and visitors might want to learn about. Besides this, you can answer the queries that the clients ask.
CastNow offers incredible hosting and domain packages. With the UK’s best eCommerce platform, you can create your blog, eCommerce store, or online shop within minutes. It has never been so easy to start your online store as it is now with CastNow services.
Another cost-effective and user-friendly online marketing strategy is email marketing. It helps engage old customers, gain new ones, and encourage repeat purchases.
Email Marketing helps customers memorize your brand name, new products and services, and awareness regarding the brand when they need to buy anything.
Moreover, with this strategy, you can segment your customers and start any campaign. You can also offer discount coupons, share industrial news and beneficiary information that can build customer trust. About 80% of the companies use email marketing.
There is a famous saying, “Out of sight, out of mind.” Now, if your business is out of sight of the customer, they might forget you. With the help of weekly Newsletters and updates through emails, you can always stay in the minds of your customers. Whether you have a small business or planning to start one, you must collect your clients’ email addresses and follow the email marketing strategies.
Content Marketing is a digital marketing strategy that builds a relationship with the company. The visitors might reach your site and make no purchases. But the content at your site appears helpful. Thus, the visitor will become familiar with your brand, and later whenever the potential customers plan to buy any product or service, your brand will be his choice.
Using this strategy, you can educate your customers. Create blog posts, infographics, videos, eBooks, polls, quizzes, podcasts, and much more to engage your visitors.
Video Marketing can also boost your sales and marketing that will ultimately grow your business. According to Webfx, 88% of people prefer staying at the pages that contain videos. Moreover, 90% of users say that videos help them to make a good purchase.
Thus, a video has a significant impact on visitors and their conversion rate to buyers.
It is better to use videos to promote your business. You can play video advertisements, video content at the site, the introductory video on the homepage, or videos in your blog posts to improve your business sales.
Participate in Community Forums
Many people prefer finding answers at different forums. Such as Quora. You can help people finding queries related to your business. This will help you to engage more audiences and build your brand name. Facebook is also a good forum. Apart from this, Reddit, Joomla, etc., are the amazing forums you can start with.
Webinar and Podcasts
Webinars and Podcasts are great digital marketing tools that you can utilize to boost your business. Share your experiences and try to address the queries of your customers and audience to build their trust. You can also use your website as a platform. If you are a small business person, then using YouTube is also a good option. Start live streaming, make informative videos, and other guidelines to engage and build community.
Collaboration or Guest Post
Collaboration with the industry and other blogs can also promote your business. Similar brands that serve in the same niche and different products can help both businesses grow together. Moreover, you can also write guest posts, ask for a shout-out from the influencers, and collaborate to grow the business.
Build a Mobile App
As most buyers use mobile phones to make purchases, it is better to build a mobile app and always stay on your customer’s phone screen. Moreover, apps load more quickly as compared to websites. Thus apps provide a better user experience, push notification, and boost sales. You can hire an eCommerce site designer to create an app for your brand.
Digital advertisement has come out with new ways. Now you can place ads using Facebook, Instagram, and other different platforms. You can also use Google Adwords to grow your business. This will display your website at the top of the search results.
All these tactics are super easy, and you can gain as much traffic as you want. With Facebook, you can target specific areas, specific people, and particular times for showing ads. Small business companies can utilize these strategies as this advertisement cost is affordable.
Free Services promotions
You can promote free consultation to the customers that require any advice or help from the experts. This can help your customer get a better idea of your business, just like CastNow, which offers a free consultation to their customers. If you are consulting CastNow for building your e-commerce store or any other service, you will get a free consultation from the experts. Similar offers you can serve your customers as well.
Marketing Features by CastNow
CastNow is a UK-based company that offers different hosting plans, domains, and more. By now, you know the importance of focusing on digital marketing strategies to grow your business. Being best eCommerce platform, CastNow also offers digital marketing features to help your business grow.
Social Media Integration
CastNow offers the features to view all the customer’s history, reviews, orders, and addresses. It is an amazing feature that can boost the business and keep your clients connected through social media interaction.
It creates the social sharing icons required to build an online audience for your products. It is also a fantastic feature to connect and engage the customers through social media platforms.
Sharing products on different platforms improves business growth and increases marketing expansion.
You can use customer data for advertising on Google and Facebook. It will attract the audience and customers and boosts sales, and grow the business.
To summarize, digital marketing is the most essential strategy to boost your sales in the current era. People all over the world are connected through the internet. So, if you want to grow your business across the globe and target the audience globally, then online marketing strategies are the best practice to start with.
Accordingly, you can use SEO optimization strategy, Email Marketing, Social Media Marketing, blogging, website designing, content marketing, Social Media Advertising, webinars, podcasts, and other helpful digital marketing strategies to grow your business and market share.
You can use any of these strategies or all these strategies according to your online store’s needs and requirements. These strategies are cost-friendly and economical.
CastNow is an excellent UK-based company that helps you establish as well as maintain your business. CastNow understands the goals and requirements of the business.
So, whether you plan to start a blog, build a marketing strategy, boost the business, or create an e-commerce store with reliable hosting and domain plans, CastNow is the best for your business. It helps run ads, integrate social media, etc.
In a nutshell, digital marketing needs every business, whether small or large, to sustain itself in the market. Anyone with a varying budget can start his business in the digital market and efficiently and effectively reach the desired goals. Keeping in mind that most of the audience and clients are spending 28% of their screen time using social media, businesses should reach out to them.
We hope this article provides a complete guide plan and shares all the effective and essential features that may help you progress and prosper your business or online store. So what are you waiting for? The digital world awaits your growth!