How to Use Google Feed to Reach Google Shopping


What is Google shopping?

You can create a Google feed to get your products listed for free on Google shopping. Google shopping is a free online platform that links customers with merchants. Google shopping is part of Google search engine so when you type a keyword in Google search engine you will be shown product suggestions related to your search. For example, if you search for a bike on Google, you will be shown bikes as part of Google Shopping. 

Any merchant could (and in my opinion should) get their products on Google Shopping. It is a free platform after all and many businesses use it as their main selling channel as it connects buyers with sellers.

How do you get your products on Google shopping?

There are a few simple steps that any merchants can take to get his/her products to a wider audience.

1- Setup Google Merchant Center:

Creating a merchant centre is a very easy process. You just need to have a Google account and domain name. you can follow this Google link to open your merchant center: https://www.google.com/retail/get-started/?product=merchant-center


2- Setup a feed in Google Merchant Center:

  • Select products from your Google Merchant Center then select create product feed:

  • After selecting create product feed, Give your feed a name and select upload:


  • Enter your feed name and press upload a file now:

3- Export your Google product feed from CastNow:

  • Get your products file from CastNow Admin dashboard. Goto:  portal.castnow.co.uk  login then select Inventory then products then export products:

  • Select Google and download your file:

  • Upload your file in Google Merchant Center and press finish.








  • Chang Jeanmard
    Posted at 04:10h, 03 December Reply

    Amazing! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same page layout and design. Great choice of colors! We made a guide about Shopify here: https://www.no1geekfun.com/how-to-use-shopify-in-2020/

  • Ashely Mclester
    Posted at 06:58h, 10 January Reply

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